WinkVolt Blog
Notes on lenses, play andNotes on lenses, play and reach.reach.
Guides, ideas and lessons from building 150+ Snapchat Lenses with 500M+ total views: lens types, costs, timelines, sharing and AR marketing.
·3 min read
What is a Snapchat Lens? A plain-English guide for brands
Snapchat Lenses are augmented reality effects people play with in the Snapchat camera. Here's how they work, where people find them and why brands use them.
- Snapchat Lenses
- Augmented reality
- Lens Studio
- Snapchat Lenses
·2 min read
Face, world and game lenses: the three types of Snapchat Lens explained
The three main types of Snapchat Lens, what each one does, how they are tracked, and which one fits your campaign goal.
- Face lenses
- World lenses
- Guides
·2 min read
What does a custom Snapchat Lens cost? The six factors that decide it
There is no single price for a Snapchat Lens. These six factors decide the cost of a custom lens, plus how to get an accurate estimate quickly.
- Pricing
- Budget
- AR Marketing
·2 min read
Sponsored vs organic Snapchat Lenses: which should your brand use?
Organic lenses spread through sharing; sponsored lenses buy guaranteed placement. Here's how they differ and when to use each, or both.
- Sponsored Lenses
- Organic reach
- AR Marketing
·2 min read
Seven ways to make a Snapchat Lens people actually share
What we've learned from 150+ lenses and 500M+ views about designing lenses people capture and send on, from the first second to the final reveal.
- Virality
- Lens design
- Guides
·2 min read
How long does it take to build a Snapchat Lens?
Most custom Snapchat Lenses take one to three weeks from brief to live. Here's what happens in each stage and what can speed it up.
- Timeline
- Process
- Studio News
·2 min read
What's next for WinkVolt: Roblox games and mobile apps
After 150+ Snapchat Lenses and 500M+ views, we're bringing our play-first approach to Roblox games and mobile apps. Here's what's coming.
- Roblox
- Mobile apps