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Guides2 min read

How long does it take to build a Snapchat Lens?

Most custom Snapchat Lenses take one to three weeks from brief to live. Here's what happens in each stage and what can speed it up.

By WinkVolt StudioPublished

The short answer

Most custom Snapchat Lenses take one to three weeks from brief to live. Simple face effects sit at the shorter end; lens games and lenses with custom 3D characters take longer. The work happens in four stages: concept, prototype, build and test, then launch. Snapchat also reviews lenses before they go public, so leave a buffer before your launch date.

Key takeaways

  • Typical range: one to three weeks from brief to live.
  • Four stages: spark, prototype, build, launch and grow.
  • Ready brand assets and quick feedback are the biggest speed-ups.
  • Leave time for Snapchat's review before a fixed launch date.

The four stages of a lens project

  1. Spark (days 1–3): we learn your goal, audience and brand, then pitch concepts built to be played and shared.
  2. Prototype (week 1): a rough, playable version on real phones to prove the core interaction is fun.
  3. Build (weeks 1–3): art, code, sound and motion come together, with test links you can try yourself.
  4. Launch and grow (ongoing): we submit, publish and watch the numbers, then tune and refresh.

What makes a lens take longer?

  • Custom 3D characters or products built from scratch.
  • Game logic with scores, levels or timers.
  • Multiple feedback rounds with many stakeholders.
  • Brand, legal or licensing approvals.

How to speed things up

  • Share existing 3D files, logos, fonts and sounds at kickoff.
  • Name one decision-maker for feedback.
  • Agree on the core interaction at the prototype stage, before polish begins.
  • Book your launch date with a buffer for review.

Have a date in mind? Tell us about it and we'll map a timeline backwards from launch.

Frequently asked questions

Can a Snapchat Lens be made in a few days?
A simple effect using existing assets can be turned around quickly, but most custom lenses need at least a week to concept, build and test properly on real devices.
Does Snapchat need to approve a lens?
Yes. Lenses are reviewed by Snapchat before they go public, so it is wise to leave a buffer before a fixed launch date.
  • Timeline
  • Process
  • Planning
  • Lens development

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